Thursday, June 09, 2005

Small is the new Big

"Big used to matter. Big meant economies of scale."

"And then small happened."

"Big computers are silly."

"I’m writing this on a laptop at a skateboard park… that added wifi for parents. Because they wanted to. It took them a few minutes and $50. No big meetings, corporate policies or feasibility studies. They just did it."

"Today, little companies often make more money than big companies. Little churches grow faster than worldwide ones. Little jets are way faster (door to door) than big ones."

"Small means the founder makes a far greater percentage of the customer interactions. Small means the founder is close to the decisions that matter and can make them, quickly."

"Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs."

"Small means you can tell the truth on your blog."

"Small means that you can answer email from your customers."

[Complete article at Seth Godin's Blog]

[hat-tip, Unnecessary Pastor]

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