How To Reach Your Congregation In 60 Seconds... for Free
Pastors, can you reach your congregation during an emergency? (Remember, voice-phone service is often down or jammed during an emergency.) ReadyIndy is helping area congregations to think through their readiness capabilities. Just about 'emergencies' and 'disasters'? No, daily readiness. And team readiness. For prayer, care & share(ing the Good News). That is, for daily effectiveness in carrying out the Great Commission in our city's neighborhoods. Why? The readiness that comes from the gospel of peace! (Eph.6)
Our God is WORTHY of 100% of Indianapolis' praise!
Ok, so how DO we reach our congregations in 60-seconds... for free?
Does your church have an official church Twitter account? (Btw, these 100 Indy churches do.) Get one. In the following example, let me use @ReadyIndy's account-name for instance...
But btw, your people do NOT have to get an account to accomplish the following step.
Encourage your congregation to simply text the following phrase to (short-code) 40404...
Ok, that's it. Now they will get your tweet(s) within 60-seconds as a TEXT-MSG on their phone. They don't even have to have a smartphone.
It could not be simpler. But of course, to maintain your congregation's trust and attention, you'll want to develop a reasonable rhythm of communicating with them in this manner. Caveat: If your main church Twitter account is used so frequently that your people do not want to have all those tweets come to them as text-messages, they can just as easily text the following phrase to 40404... OFF READYINDY
In this case, you'd want to set up a special Twitter account for ONLY NOTIFICATION PURPOSES... eg, @ReadyIndy_notify ... and ask your congregation to turn that account on, instead.
I read a ton on the internet every day, and try to get through my Bible every year... so I have little time for popular books. I made time for this one. Why? I like well-researched information. I've followed @EdStetzer since he became the head of Lifeway Research. When he tweets, 25,000 people listen. When his co-author and boss @ThomRainer (President, Lifeway) tweets, 50,000 people listen.
And these days, the mere mention aloud of the word 'transformation' gets the attention of our driven Christians here in the Racing Capital of the World: we're thirsty to see evidence of real change resulting from the mission of the Church. According to other research, only 9% of Americans hold a 'biblical worldview'. If applied generally to the 400 Hoosiers who die weekly in our metro area between sermons, that means 364 are dying without such a perspective. And our cities look like it. Something has to change. And that something is us -- the Church.
Stetzer & Rainer aren't out to bash the church, but rather see it thrive. They clearly love the Church. And are now pointing us to key factors that characterize 'transformational churches' -- ie, those who are making a difference in lives & communities.
This quick video from their website will set the stage in a powerful way...
"We treasure the concept of 'transformation' because radical change is the heart of the Christian message and because the power of the gospel changes everything -- lives, churches and communities." (p1)
"Few churches use any system of accountability today. Many North American Christians perceive church-wide accountability as intrusive and overbearing. But we can only expect what we inspect. If leaders don't take a close look into the lives of believers, they should not be surprised when there is nothing worth reporting."
Stetzer & Rainer recite the three B's from the 'old scorecard'... "bodies, budgets and buildings"... which they allude to as the 'gold standard'... in need of revision.
"At its essence the new scorecard must measure how well we are making disciples." [Mature disciples.]
In their research, they selected churches by using an assessment algorithm that valued (at least some) growth, high rates of small-group participation, number of new commitments to Christ (per attendee), percentage who have then become active in the church, adults with regular responsibilities in the church, percentage of their adults actively serving in the community, and those churches whose constituents are regularly hearing reports of changed lives.
Moreover, the authors realize that this 'new scorecard' must go beyond measuring the tangibles to also measure some intangibles... suggesting these are some of the very things that make a church a church... eg. 'relational intentionality'.
And at its core... worship. "The motivation to see people of all nations become disciples of Christ is rooted in their desire to see God receive the honor He deserves." Stetzer & Rainer, both pastors, then explore some very keen insights about how TCs tend to worship. I'd love to share them here, but this chapter alone makes the book worth its price... $15.
And I've only touched on a few of its gems; there's so much more to be said. So let me just say 'Transformational Church' will someday be regarded as a classic, having re-focused the American Church on our mission.
And it begs a sequel. So let me take a stab at the outline of 'Transformational Church: The Next Generation'...
Since TC deals primarily with traditional churches of 50 or more, and presupposes active small groups, what if your 'small group' is your 'church'... and worshiping in your home?
Or expect to hear about Stetzer talking to your neighbor: "How's the church doing with Christ's command to 'love our neighbors as ourselves'... 1 to 5 stars?"
And digging through outcomes data, validating community transformation.
If so, I'm guessing we'll read reports of radical change perhaps most often documented among urban churches and neighborhoods. So what unique factors do we learn about from urban ministry? [After all... "Those the world regards as poor are rich in faith!"]
And if we've not yet researched Hispanic, Asian and African dynamics, what is yet to be learned from other cultures not only present next door, but also among #multicultural churches?
And won't a 'community scorecard' press us toward the obvious: our need for 'excellent teamwork' among the larger body of Christ in our communities? Expect to hear those stories.
Often a 'book' can accomplish way more than all the church-parking-lot discussions in the world. Transformational Church is one such book. So don't just buy it for yourself -- buy several copies to give away to the world-changers around you.
A friend of mine sent a chain-email about the ways to pray for President Obama. How do YOU pray for him? Here's my reply...
Indeed I'll pray for President Obama... notably that he rules with justice & mercy... and that he's successful in bringing about 'change'... especially for those who need it most.
I'm praying that he'll use his every opportunity to defend the most defenseless in our land -- children not yet born and relying solely on the whims of their mother to keep them alive. I'll pray that he models godly wisdom, acknowledging primarily the God in whom we live and breathe and have our being... and that under Barack's watch, every American will have an optimal chance to know Him and have reconciling peace and redemption thru His Son. And that as President Obama has any opportunity to name justices to the Supreme Court of our land, that he do so with our children in mind... to spare them an early death... and who will grant access once again to an education with our historic godly values for them. And name justices who will once again level the playing field among ALL strongly held beliefs... 'religious' or 'secular'... in the quest for human flourishment -- that is, that 'religious' values need not be checked at the public door, but rather, have an equal opportunity to be heard, seen and discussed in the public square and the public educational institutions. To do otherwise is to limit free speech, short-changing our children and grandchildren. And especially in the age of our growing government sector.
I'll pray that he not laden our children and grandchildren with yet more national debt. I pray that he'll be the first to tell the nation's dirty-little-secret that any president can get by for 4 years if they have a money-printing-press. I pray that he'll shut down its excessive use, and that he balance the national budget just like all the rest of us have to.
I pray that he'll bless those who are freely blessing our communities with their nonprofit services, including churches, ministries, heath-care units, food pantries, jobs-ministries, charter schools, housing, etc.... May he encourage even more such organizations to form, thru tax incentives and reduced government paperwork requirements. And not handicap the most effective ones -- the religious nonprofits -- by barring them from an equal footing as they compete for grants and other regulated activities.
I pray that he'll be an advocate for families -- the families that God designed with a purpose. And I pray that President Obama will do everything possible to help families stay together, and be impactful in their neighborhoods.
And I'll pray that he treat the alien with the same compassion that God commands him (and us) to do. I pray that Barack will initiate practical reform of our immigration system -- that he will immediately fingerprint and allow people who will swear allegiance to the values of our country... into the U.S. to work and pay taxes and to thrive here with their families intact... the dream of our fathers. And allow those who accumulate 5 years of working & paying taxes... to qualify for citizenship and the benefits thereof.
Lastly, I'll pray that he frees us from a portion of the enslavement of working for the government without pay January thru May.
In short, I'll pray that President Obama acts in accordance with the 'Christian faith' that Candidate Obama said he had.
As I was growing up on the farm, my dad joked about a couple of guys who bought a truckload of watermelons for $2 a piece, hauled them across the state-line and sold 'em for $1 each. Poorer than when they started but ever the optimists, the smarter of the two came up with the solution:
"What we need next time is a bigger truck!"
I guess that's why I left the farm and went off to the big city to get a college degree in finance -- so I too could understand Keynesian economics.
But I'm still having trouble explaining it to my dad.
I was asked to do a presentation for senior citizens here in Indy, on the topic of cell phones & GPS. And I wanted to capture some of it to be published to help other seniors too. So Jim (Ackert) and I set out to produce a video on YouTube. [Let me be clear... Jim did all the heavy-lifting on the project.]